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He introduced Ippudo and Tsutaya Bookstore to Taiwan, serves more than 150 brands, 80% department stores have corporate with him.
Mr. Lin shared the brand management strategies of Tsutaya Bookstore and Blue Bottle, as well as the key evaluation for brands entering shopping malls.
Three principles for the selection of restaurant in the catering industry: the estimation of turnover, the visibility of the location and the payback period.
Brands agency can be regarded as a good-staged accelerator for operating catering enterprises. And combing with a self-owned brand have foundation or sufficient scale will be the order and direction to improve the possibility of success.
Because Covid-19, new catering types of “Cloud Kitchen” and “Virtual Brand” came out, which transforming the catering industry from “Service Orientation” to “Manufacturing Orientation”.
Introduce catering technology and big data, focus on team battle, cooperate with the same trade, understand brand value because Brand As A Service.
Establishing a brand requires deeper thinking, including the premium effect, trust and sense of security, and psychological projection of sel-identity.
The focus of fundraising for catering companies lies in objective self-valuation, planning for investment purpose, and honestly explaining information such as loans, equity structures, lawsuits store leases, etc. to investors.
Department stores should break away from the traditional thinking of product sales and counter promotion, and use innovative business models to strengthen differentiation, so as to arouse the resonance among consumers and increase consumers' stickiness.
The development of exotic cuisine should not only be based on the current market shortfall or niche market with less competition, but also closely follow the cultural imports and the willingness of Taiwanese people to travel.
Taiwan is the birthplace of gourmet food with high-quality technology and unique ingredients, and it’s one of the few regions in the world has a complete ecosystem from “origin to table”.
What to do if people can eat all-you-can-eat wagyu everywhere? 3 famous restaurants reveal their box-pressing tactics.